Comme Des Garcons Secrets

Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has developed from a small Tokyo atelier into one of the most influential manner houses on the earth. Its global accomplishment wasn't crafted through standard internet marketing or mainstream trends, but through a bold philosophy: obstacle the norm, crack conventions, and Enable originality speak louder than recognition. This unconventional strategy became the foundation for CDG’s throughout the world growth.

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CDG attained Global interest by presenting outfits that rejected common Concepts of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of world style editors and potential buyers early while in the 1980s.

This world-wide visibility strengthened the CDG Hoodie name and attracted faithful clients from each individual corner of the entire world.

The 1995 "Slumber" selection consisted of striped pajamas "bearing prints of identification figures and marks of armed service boot prints".[thirty] Contemporaneous media coverage juxtaposed photographs of the gathering with photographs taken at Auschwitz concentration camp, as well as the controversy acquired Worldwide coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 and founded as a corporation in 1973. The model's title was impressed by Françoise Hardy's 1962 tune "Tous les garçons et les filles", especially from the road "Comme les garçons et les filles de mon âge" ("much like the boys and girls my age").

The 2006 autumn/winter selection handled the thought with the persona,[15] the various ways to current a single's self to the planet. Fusing personalized menswear with feminine factors like corsets and flower printed costume fabrics, Persona was Yet another selection that blended the feminine with the masculine.

CDG designed a powerful distribution procedure by putting its products and solutions in prime luxurious suppliers like Dover Avenue Industry, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand name use of elite clients globally when preserving its artistic integrity.

In 2017, the corporate launched a whole new fragrance, Concrete, and marked its start within the US that has a dinner curated through the artist and chef, Laila Gohar.

Each individual retailer was intended as an inventive Area, boosting CDG Hoodie's reputation for innovation and supplying customers an immersive retail experience.

With all the increase of shopping online, CDG expanded its arrive at by providing collections by way of Formal and partnered e-commerce platforms. Social websites and manner communities helped spread the brand’s identity, producing items much like the Participate in Coronary heart tees and Converse sneakers viral worldwide.

The CDG x Converse Chuck Taylor became Just about the most acknowledged sneaker collaborations on this planet, supporting CDG access world wide mainstream visibility though being genuine to Comme Des Garcons its edgy creative imagination.

Comme des Garçons’ runway shows in Paris are famous. Kawakubo’s theatrical shows, generally additional like art installations than style exhibits earned worldwide media protection, reinforcing the model's status for groundbreaking creativeness.

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The business also creates a line of agendered fragrances, the majority of which can be unconventional in the world of perfume and aligned While using the kinds of its garments.[six]